Netflix wants to have its own Star Wars and Harry Potter

There is no doubt that Netflix is at a critical moment for your business. After the loss of millions of users, it has been revealed that one of the company's plans is to create franchises that manage to follow a marketing model similar to what we have seen with Star Wars and Harry Potter.

The objective is to create franchises that are capable of being integrated into series, movies, games and other consumer products. In an interview with Reuters, Matthew Thunell, the vice president of Netflix who is attributed to having found stranger Things, pointed out that this will be the path that the company follows . This was what he said about it:

We want to have our version of‘ Star Wars ’or our version of‘ Harry Potter ’, and we are working very hard to achieve it. But those are not built overnight.

Although the idea of creating a collaborative environment between different divisions, as movies, series and animation can be, Thunell has pointed out that in Netflix there is no problem :

In a traditional study, there are large walls between the feature film team, the animation team and the series. Because Netflix is a very young organization, those walls simply never had time to build.

The success case with Netflix is _Stranger Things, which has managed As surfer pizza boy in Walmart.

Next to this, multiple projects with this management are already in development . The paper house will have a Korean remake, bridgerton will have a prequel, an animated movie of the witcher is on its way, and a sequel to Squid Game is already in development. As if that were not enough, in the future we will see projects with the potential to be franchise, such as the Live Action version of one Piece.

On the other hand, in the case of films, Iola Holmes, Knives out, The Last Airbender, Old Guard, Extraction and army of the Dead are properties that are already expanding. However, not everything has this potential . Recall the failure that was jupiter’s legacy, a series that was canceled, although a nearby source with the medium indicates that there are plans for a series exploring the villains of this universe.

Without a doubt, a very interesting path awaits Netflix. Between significant changes to its platform and the loss of subscribers, The time has come for the company to change the way it produces content . In related issues, you can learn more about the loss of subscribers of the platform here. Similarly, we already know when commercials will arrive at Netflix.

Editor's note:

One of the things that Netflix did special is that we always found something new, and although this is the case, it seems that originality will be left aside in the future to give greater emphasis to the franchises, something that could well kill One of the elements that made this platform so special.

Way: Reuters