The ESLAND Awards, the "Vegan Hamburger" effect and the power of the Common Places
Nicene Barcelona (N1B), previously known as Barcelona Games Globe (BGW), is a computer game and also esports reasonable that is celebrated yearly in Fire de Barcelona (Barcelona). The fair is arranged by Fire Barcelona since 2018 and also formerly it was organized by The DEVI (Spanish Organization of Video games) in Alternative of Madrid Gaming Week, also organized by DEVI (formerly Added). The occasion is meant both the public and also experts in the sector as well as has currently 4 editions.
There is no doubt that last night was held at the Paley of the Catalan music of Barcelona one of the events of the year. The ISLAND Awards gathered a hearing over a million signs concurrent in the final part, as well as the various protagonists spotted the most relevant Trending Topics of the night on Twitter.
The formula, yes, it was not at all novel . Everything started with a red carpet quite similar to prizes with decades and decades of history such as Emmys or Gold Balloons, Patrons for Announcements similar to those of the television signal, and a structure and imagery practically silent to awards like the Goya Patients, With even sketches and musical moments.
As a consumer, I do not have any problems with this, but it seems reasonable to expect more than one generation of content creators who are called to revolutionize communication in Spanish. Not because it is not a great event, that clearly it was, but by that feeling of wanting to emulate what just a block generation rejects , as is traditional entertainment.
is not what, is who
A few months ago I wrote about Marbella Vice that I did not seem the revolution of the promised entertainment, and I added that the feeling that I have left as a spectator, even evaluating the fervor of the fans, is that I have come to the conclusion that It is not so much what happens, if not who makes it happen. Continent about content, if you want to see it like this.
If we compare it with traditional entertainment, typical of television, the truth was that it was not something revolutionary in the background (Hello, realities); Although in shape: the platform is new, the actors also and the possibilities of a macro server move us to that exporting paradigm prescribed by the experts (and who wants to take off) called metro.
Time has passed since then, and my opinion about that particular case has not changed, but it has been molded that I have about what I should expect. And that is because although a whole generation rejects in block the how, what they really seek is to be them the who. Pretty weight in my change of mind has the reading of the invisible wall by Position, who tells us about the difficulties and of the lack of representation in institutions of the younger sector.
The writers of the book speak in political terms, but we could well speak in media terms. The directors of the great television conglomerates in Spain have the same lots of lustrous, while the pure and hard show emanated practically a single producer until 4 days ago, as is the fallen in disgrace José Luis Moreno.
Internet came to carry all this, but there are many content creators who have embraced media offers and traditional companies during this time, even if they are more related platforms to young people, such as flooder or play . The State Quo mentioned The Invisible Wall is defended by those who were already within the system, and for that it needs outsiders as these content creators.
But Island, Ego land, Marbella Vice and all this series of events do not stop being out of this bubble. They are content created by referents from the streaming sector, but that in essence do not stop wanting to emulate what their fans rejected on traditional television . Sometimes we have examples of this, as the Gala of the Oscar has been losing hearing years (and marked its historic minimum in 2021); As otherwise, with a multitude of young people rejecting the nozzle realities despite the fact that 'the island of temptations' has been the program more followed by young people in the last 20 years.
This is what I have called the Vegan Hamburger Effect . I know it's a very big and very deep puddle, but I ask both Vegans and the Streamers and Streamers Fans from the place to give me a couple of paragraphs to explain myself.
The common place that has utility
I can agree with all vegans, and in general all people who are not in favor of fashion macrogranjas, that meat consumption is harmful in many ways. There are many studies that speak about the problem of greenhouse gases produced by animal ventures, animal discomfort in the most intensive farms, and problems derived from them as pollution of purines (40% aquifers in Catalonia are in danger).
Veganism makes the decision not to contribute to this type of practice, no longer only because of the animal suffering derived from its breeding for later killing, but because it is aware of the global resource expenditure that is done during this process. And despite that, we do not stop seeing the supermarkets all kinds of terms related to carnivores in vegan products such as hamburgers, hot dogs or chorizo.
Beyond the criticism of lexical on the part of who does not use the lexicon too much, there is an intrinsic value in this use of terms. The main reason is that it takes us to common places that we all understand and that you do not have to eliminate . A hamburger is more than the meat inside, they are the textures, the loaves, or the ritual of staining when eating it with their hands. A hamburger is a common place that we all know, and that it also has a practical utility.
Comments
Post a Comment